U.S. Continental was founded in 1989 by father and son team Nick and David Williams, who began selling tennis shoe cleaner at fairs and swap meets. Over the next five years they created a small business providing the best natural cleaner and conditioner for athletic footwear. In 1994, they became a legitimate shoe care manufacturer and distributed their product to retailers and wholesalers. As a result of their dedication to quality and service, U.S. Continental found quick success in private label manufacturing. Today, with its unique ability to create specialized formulations, and vertical business model, U.S. Continental is now the largest private label leather and fabric care company in the world.
U.S. Continental was founded in 1989 by father and son team Nick and David Williams, who began selling tennis shoe cleaner at fairs and swap meets. Over the next five years they created a small business providing the best natural cleaner and conditioner for athletic footwear. In 1994, they became a legitimate shoe care manufacturer and distributed their product to retailers and wholesalers. As a result of their dedication to quality and service, U.S. Continental found quick success in private label manufacturing. Today, with its unique ability to create specialized formulations, and vertical business model, U.S. Continental is now the largest private label leather and fabric care company in the world.
View Our Timeline
David and his father, Nick, open Sport Magic in the flea market selling one bottle at a time.
1989
David’s father has a heart attack and leaves business. David sells first private label to Life Uniforms and Shoes.
1994
USC first introduces cosmetic packaging to the shoe care industry.
2000
USC starts contract manufacturing business.
2005
USC becomes ISO 9001:2008 and 14001 Certified.
2014
USC opens office in Dusseldorf, Germany.
2015
USC opens a world class creative lab and R&D lab which enable a unique creative experience for the world’s best brands.
2016
Environmentally Crafted Products
Our guaranteed turnkey service ensures top-quality and service for our customers. Through our expert management and project oversight, you will be kept up-to-date on the status of your product, including design mock-ups, integrated marketing strategy, raw material procurement and cost effectiveness, product distribution, and product care and training. There is a reason why we are a trusted partner to leading brands like UGG, Birkenstock, Michael Kors, Minnetonka, and Sperry. When you work with U.S. Continental, you work with the best.
The U.S. Continental Approach
We use a simple, yet effective approach to product packaging to get you the best results.
Consumer-Targeted Design and Development
Let our award-winning design and development departments create a product we promise will sell through our original design, cutouts, and lifestyle-based packaging and customized fabric formulas.
Premier Materials Sourcing
Our network of contracted suppliers lets us choose from a variety of premiere raw materials to sample and develop our formulas until they are tailored to your exact requirements.
Socially Responsible & Standardized Manufacturing
We are an ISO 9001 and 14001 certified company. Our factory contains an on-site, eco-friendly laboratory capable of developing specialized formulas for any leather and fabric product.
On-Time Delivery
We ship anywhere in the world. Our distribution team is dedicated to delivering your product on –time and in mint condition. We handle each product as if it was our own, ensuringy
care and packaging from start to finish.
Care Kit Training
We don’t stop at delivery. Customized care kits will keep your product looking its best. Our team of experts will train your employees in product care.